tag:blogger.com,1999:blog-84597649876724066572023-11-16T07:43:42.831-08:00AscendantsAscendants delivers Interactive Promotional and Lead Generation Business Websites for any market and location within the United States. Call us today: 877.377.6478 (toll free)Unknownnoreply@blogger.comBlogger19125tag:blogger.com,1999:blog-8459764987672406657.post-4692148216709005452016-08-18T08:53:00.003-07:002016-08-18T08:54:48.663-07:00How to use competition to build better business: Scout your competition<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioU-3oeP71_4yYaT6o_WlNLegseFu7-yWyiFNqk1qEBNFXKZjMrJ4vqBSQkTlSkZLOtYvSaqOdkrSDrIzlEv5mRJFn6HUeMjtGrB-KDa2w4OyO8md7L4_0xs7S6_hR0BfKAw9ru_uCKTU/s1600/Scout-Your-Competition.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioU-3oeP71_4yYaT6o_WlNLegseFu7-yWyiFNqk1qEBNFXKZjMrJ4vqBSQkTlSkZLOtYvSaqOdkrSDrIzlEv5mRJFn6HUeMjtGrB-KDa2w4OyO8md7L4_0xs7S6_hR0BfKAw9ru_uCKTU/s400/Scout-Your-Competition.jpg" width="400" /></a></div>
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Months or days before a gruesome season, the Florida State
Seminole football team studies tapes and videos of the biggest competition
known to college sports. The team comes together to strategize in a modest,
open room that is packed with dreams and a projector. <#NAME> is planning
the perfect defense against Clemson, <#NAME> wants to know which play
will outsmart the swamp. The excitement of future victory fills the air.
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>We can think of marketing your small business by studying
your competition in the same way that your favorite football team prepares for
the biggest game of the season.</b> Meticulous marketing and smart strategies will
set you apart from the competition in no time. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Together, a plan takes your business from a budding dream to
fully-realized reality.</b> One of the best ways to build better, stronger, faster
business is by analyzing habits that work in your category. You can learn a lot
about yourself by studying the similar history of your competition. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>First, we must learn about the competition.</b> Like the ACC and
SEC divides teams by location, we will break apart similar businesses by city
or state. We need to go to regionals before we can go to nationals. </div>
<br />
<ol>
<li>Do a quick Google search for your own relevant key terms.
This search will take less than five minutes and teach you a ton about the
competition. Try searching for someone in your business category or
sub-category. Staying with Seminole’s football, general category would be
“college sports” and the sub-category would be “football.” Generally speaking,
the category is a broad collection while the sub-category is more targeted and
specific.<br /><br /> </li>
<li>Through an online search, choose three to five similar businesses
whom you can go head-to-head against on a friendly level. These businesses will
be similar to you. If you want to reach for the stars, model yourself after
someone you aspire to be like with your future goals.<br /><br /> </li>
<li>Now, find parts of their practices that you especially like.
LinkedIn Influencers are a good source of business role-models. I like how Mark
Cuban makes links between sports and business, don’t you? Once you have
identified the competition, find ways in which your product or service offerings
are similar.</li>
<li>Do you want to be alike, or different? Let’s start with the
similarities you could share with your top competition. Look and see which
colors they use in their brand identity. For instance, fast food companies
<i>Burger King, McDonalds, Red Robbin, Jack in the Box, Whataburger and Hardee’s</i>
all use red and yellow in their marketing materials or logo. Judging by this
trend, it might be a good time to follow the crowd and join in to the color
scheme.</li>
<li>However, Taco Bell sets itself apart by using the color
purple. Since no other fast food chain lives as “boldly”, when you see purple
you know you are getting something different. This color-choice complements
their overall message: taco bell breaks the chain or normalcy with a different
combination of tacos from the predictable burger.</li>
<li>This about this for a moment. Ask yourself: Is your business
fundamentally different from your competition, like Taco Bell, or are you more
of a blending Burger King? Here is one instance where scoping out the
competition helps you with your own identity. </li>
</ol>
Finding the similarities between you and your competition is
one way to become better in your own business habits. Studying the competition
is like having a free trial campaign without risk. The work has been put out
there, and you are ready to look at how it acts in real-time. Better business
habits, like the strong muscles of a winning athlete, get refined over time and
competition.
<br />
<br />
<b><span style="color: #22b573;"><i>Want more tips on digital marketing for your business? Sign up for our helpful tips, delivered right to your inbox!</i></span></b><br />
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<b><span style="color: #22b573; font-size: 10pt;"><i>(we hate spam too, and will not share your information with others)</i></span></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-63135988333578505042016-08-12T08:11:00.000-07:002016-08-12T08:11:41.336-07:00Smart Marketing: How to Identify Seasonal Trends in Your Industry<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tInkp-pWcE4QMf6VimtcQI1x8ETduffPnaemNn-pOwnQ9uC4aw8idv9HjGDafzy9VhnLwUT8ba-INxqtjA891X88vIhFKkOcAgkoLRN4F4EFFi9DjP1XSj66EpqeQhyCFVOQIE5JFo5m/s1600/tis-the-season-for-smart-marketing.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Ascendants Targeted Digital Marketing Tis the Season Smart Marketing tree graphic image" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tInkp-pWcE4QMf6VimtcQI1x8ETduffPnaemNn-pOwnQ9uC4aw8idv9HjGDafzy9VhnLwUT8ba-INxqtjA891X88vIhFKkOcAgkoLRN4F4EFFi9DjP1XSj66EpqeQhyCFVOQIE5JFo5m/s320/tis-the-season-for-smart-marketing.png" title="Ascendants Targeted Digital Marketing Tis the Season Smart Marketing tree graphic image" width="320" /></a><b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">What is your favorite season?</span></b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;"> Do you like the sunny beaches of summertime, or do you prefer to cozily sit by a fire in the winter? Perhaps spring is your favorite thing. Or even autumn’s changing leaves make you the happiest.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Everyone has a favorite season. You might be surprised that businesses behave the same way.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Consumer behavior is driven by need—<i>and want!</i><o:p></o:p></span></b></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Well, our needs and wants are influenced by the season.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">For example, we are more likely to purchase ice cream in the summer than we are to purchase it in the winter! Cranberry sauce sales spike in November, and apple pie is everywhere for the 4th of July. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Food is not the only industry to reflect seasonal needs. Fashion and sports are among the other season-influenced industries. </span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">For the fashion industry, the trends<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt 48pt; text-align: justify; text-indent: -48pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">vary by season. Consumers need swim suits in the summer, and coats in the winter.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt 48pt; text-align: justify; text-indent: -48pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">This bit of knowledge drives organization and markets every year.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Many activities are seasonal. Can you think of a few?<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Here are some we came up with:<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt 0.5in; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 14pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Tennis season in Spring shows an increase in tennis racket sales<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt 0.5in; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 14pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">iPhone releases new models in and March and September<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-family: Calibri, sans-serif; font-size: 12pt; margin: 0in 0in 0.0001pt 0.5in; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 14pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Victoria’s Secret holds its semi-annual sales in January and July<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Aside from product and service, seasons differ greatly based on location. Seasons change based on where you are in the world. Did you know that August is a cold month in Australia? This is because locations south of the hemisphere have opposite seasons than we do in the United States. Keep in mind global trends when marketing for international business. For practical purposes, we are basing this article from the perspective of an American small business. This practice makes for happy business owners and happy customers!</span><span style="font-family: Helvetica, sans-serif; font-size: 14pt;"><o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Happy customers are attracted every season to certain items. This key marketing point can help you predict and prepare for demand of certain products or services.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">It is vital to know if your business has any seasonal trends.</span></b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;"> Once you know more about these trends, you can adjust your advertising campaigns to serve your needs.<o:p></o:p></span></div>
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<b style="font-size: 12pt; text-indent: -48pt;"><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">You can find out if you have defining seasonal trends</span></b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; text-indent: -48pt;"> in your small business by</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">keeping a business log of records. This will help focus your plan and strengthen your<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">web presence to convert visitors to your website. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Note your start date and write down weekly numbers in a log—or log program like Microsoft Excel--to compare the changes over time. When you have a period of six months or more, various trends emerge. For advanced planners, compare your business sales to what they were one year ago or more.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Next, compare your numbers between days to see the flow of business on a small scale. It will help to know if people want your business more on certain days of the week. Popular hair salons stay open late on Sundays, while this schedule might not make as much sense for a tutoring zone.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 14pt;">Seasons impact everything from food to fashion because our wants change to reflect our needs. We need different things in different seasons. Specifically, we need to stay warm in the winter. Therefore, the sales of winter coats reflect this trend. Looking at your sales will help you identify various trends in your business through comparison between time periods. ‘Tis the season for smart marketing!</span></div>
NatalieAscendhttp://www.blogger.com/profile/14576275432561450940noreply@blogger.com0Orlando, FL, USA28.5383355 -81.3792364999999928.0917165 -82.0246835 28.984954499999997 -80.733789499999986tag:blogger.com,1999:blog-8459764987672406657.post-65945918708794836582016-08-03T15:30:00.000-07:002016-08-04T11:41:50.110-07:00Does Your Web Presence Confuse or Convert Followers? 2 Ways to Find Out<div class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 11pt; margin: 0in 0in 0.0001pt;">
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<span style="font-family: "times new roman" , serif;">The internet brings together millions of facts, points, and people together in less time than it takes to click your mouse! </span></div>
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<span style="font-family: "times new roman" , serif;">With all of the information available between customers and clients while marketing your small business, sometimes it can seem like you are stuck out in the middle of the ocean with no land in sight.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , serif;">How do you know when your web presence is working?</span></b><span style="font-family: "times new roman" , serif;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">You might wonder to yourself if your web presence is doing all it can for your business. In fact, your web presence might either be <i>confusing</i> or <i>converting</i> your followers. <o:p></o:p></span></div>
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<span style="background-color: white;"><span style="font-family: "times new roman" , serif;"><i>Converting</i> </span><span style="font-family: "times new roman" , serif;">a customer means having them fulfill your desired Call to Action. For example, this could mean that they subscribe to your newsletter or even purchase that car you're selling. </span></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12pt;">Rest assured—help is on the way!</span><span style="font-family: "times new roman" , serif; font-size: 12pt;"> </span><b style="font-family: 'Times New Roman', serif; font-size: 12pt;">There are a few ways we can help you measure your web presence.</b><span style="font-family: "times new roman" , serif; font-size: 12pt;"> </span><span style="font-family: "times new roman" , serif; font-size: 12pt;">We can do this by setting a few small, defined goals and creating an understanding of your small business’s trends.</span></div>
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<span style="font-family: "times new roman" , serif;">When something is measurable, it is instantly more controllable. <i>Enter: Analytics.</i><o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , serif;">We know <span style="font-family: "times new roman" , serif;">A</span>nalytics.</span></b><span style="font-family: "times new roman" , serif;"> At <a href="http://www.ascendants.net/" style="color: #954f72;">Ascendants</a>, we are Certified Analytics Experts – and we want to help you with an in-depth understanding of business growth opportunities.<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , serif; font-size: 14pt;">Here are a few fundamental tips to get you started!<o:p></o:p></span></b></div>
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<span style="font-family: "times new roman" , serif;">Google Analytics is an amazing tool to measure successful practices in real-time. However, the different terms and categories can be confusing.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">There are <span style="font-family: "times new roman" , serif;">2</span> <span style="font-family: "times new roman" , serif;">spe<span style="font-family: "times new roman" , serif;">cific </span></span>terms <span style="font-family: "times new roman" , serif;">we</span> pay attention to when focusing on conversions:<o:p></o:p></span></div>
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<b><span style="font-family: "times new roman" , serif;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="font-family: "times new roman" , serif;">Bounce Rate<o:p></o:p></span></b></div>
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<b><span style="font-family: "times new roman" , serif;">The bounce rate in Google Analytics, in a nutshell, refers to the rate at which visitors leave your page. </span></b><span style="font-family: "times new roman" , serif;">It should be that <span style="font-family: "times new roman" , serif;">visitors</span> only need one page of information to get what they need from your site and follow through the Call to Action<span style="font-family: "times new roman" , serif;">,</span> also known as the persuaded decision (if you have one). <b>That's what you'll get with </b></span><b><span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;">Ascendants True<span style="font-family: "times new roman" , serif;">Match<sup>TM</sup>.</span></span></span></b><b><span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;"></span></span></span></b></div>
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<b><span style="font-family: "times new roman" , serif;">In other cases, the time before purchase is extended.</span></b><span style="font-family: "times new roman" , serif;"> More time and more research is common in large investments and big purchases such as real estate, automotive, or wedding venue. If this is your specialty, it is good to capture and hold the attention of your website viewer.<o:p></o:p></span></div>
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<b><i><span style="font-family: "times new roman" , serif;">When the bounce rate is low for a large-investment product or service, this can be a sign that your web presence is working for you!<o:p></o:p></span></i></b></div>
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<b><span style="font-family: "times new roman" , serif;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><b><span style="font-family: "times new roman" , serif;">Behavior<o:p></o:p></span></b></div>
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<b><span style="font-family: "times new roman" , serif;">The Analytics Behavior tab is a direct measure of an action on your website.<o:p></o:p></span></b></div>
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<span style="font-family: "times new roman" , serif;">Knowing Behavior trends can give your web presence a high Google "Quality Score". <b><i>A <span style="font-family: "times new roman" , serif;">h</span>igh Quality Score gets preferred placement on the Google Network! <o:p></o:p></i></b></span></div>
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<span style="font-family: "times new roman" , serif;">Thus, look for different trends that show what people actively like on your website. When visitors have positive behaviors--like purchasing your product--your web presence is focused and it is clear what your objective as a small business is. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">However, if you notice some Behavior scores that range below a 3, it is likely that your visitors are confused by your web presence. A confused visitor will not follow-through on calls to action, and will not convert to a happy customer. </span><span style="font-family: "times new roman" , serif;"> </span></div>
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<span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;">It's important to n</span>ote if you <i>are</i> seeing an observable change in your business numbers. For example, if your phone is ringing more than it was last month, or your eCommerce site has greater sales volume than it did last year, these are things we want to know.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;">Ascendants always recommends looking at campaign traffic to measure success. Comparing sales statistics of the present to the past allows you to make preparations and goals for the future. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif;"><b>With defined goals and an understanding of your small business’s trends, your web presence will help bring followers from confused to converted!</b></span></div>
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<span style="font-family: "times new roman" , serif;">For more tips on web conversions, like our </span><a href="https://www.facebook.com/profile.php?id=100000688228193&fref=ts" style="color: #954f72;"><span style="font-family: "times new roman" , serif;">Facebook page</span></a><span style="font-family: "times new roman" , serif;"> or subscribe to our newsletter at Ascendants.net. For any questions or awesome birthday invitations you have, email me at </span><a href="mailto:Natalie@ascendants.net" style="color: #954f72;"><span style="font-family: "times new roman" , serif;">Natalie@ascendants.net</span></a><span style="font-family: "times new roman" , serif;">. </span></div>
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NatalieAscendhttp://www.blogger.com/profile/14576275432561450940noreply@blogger.com0Orlando, FL, USA28.5383355 -81.3792364999999928.0917165 -82.0246835 28.984954499999997 -80.733789499999986tag:blogger.com,1999:blog-8459764987672406657.post-46925963207490875102016-07-25T08:42:00.000-07:002016-07-25T08:44:36.052-07:00You don't know what you're missing: Try this 1 surefire way to get Customer Feedback<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Did
you know that the best marketing begins with research?</span></b><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">Everyone’s
favorite frozen find, Ben and Jerry’s ice cream, has a team of food scientists
who research the current trends, buzz, and tastes you love. Research helps
suit-up your taste buds with a delicious pint-size treat in the comfort of your
own home!</span><br />
<span style="font-family: 'times new roman'; font-size: 16pt;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigDk2utCnRerYQ2Fny24W3vzqzEvYpaGly-gCxeqduGzBD5vznRz0D7mzgriIvfwAg9Umx1WT6Pfd4sDVrT56ZGFXTxyykD7DVQYp1Lt9O0IDusM8BbmcEFwML8-ulLU8pb2UbE1XhOz0b/s1600/AscendantsPost.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Ascendants Targeted Marketing azure team man in black suit white shirt graphic" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigDk2utCnRerYQ2Fny24W3vzqzEvYpaGly-gCxeqduGzBD5vznRz0D7mzgriIvfwAg9Umx1WT6Pfd4sDVrT56ZGFXTxyykD7DVQYp1Lt9O0IDusM8BbmcEFwML8-ulLU8pb2UbE1XhOz0b/s320/AscendantsPost.jpg" title="Ascendants Targeted Marketing azure team man in black suit white shirt graphic" width="320" /></a></div>
<span style="font-family: 'times new roman'; font-size: 16pt;"><br /></span>
<span style="font-family: 'times new roman'; font-size: 16pt;">Whether
you’re interested in ice cream or some other entrepreneurial streak, you can
build your very own dream team to aid in market research with </span><b style="font-family: 'times new roman'; font-size: 16pt;">a fast and
easy questionnaire</b><span style="font-family: 'times new roman'; font-size: 16pt;">.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "times new roman"; font-size: 16.0pt;">One
simple questionnaire can provide valuable feedback that makes the difference
you’re looking for. Let’s find out how to create a questionnaire below.</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "times new roman"; font-size: 16.0pt;">First,
we need to find out two things:</span></b><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "times new roman"; font-size: 16.0pt;">1.</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">What to ask</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "times new roman"; font-size: 16.0pt;">2.</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Who answers
your questions</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Find
three friends whom you trust</span></b><span style="font-family: "times new roman"; font-size: 16.0pt;">. These people could be mentors you admire,
family members with free time, or the neighbor who lent you some sugar last
week. They can be any level of expert, as long as they are willing to help
provide feedback. A team of three people is small enough to be manageable yet
large enough to be diverse. Different dream team members might be a:</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Teacher</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Parent</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Friend</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Spouse</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">Online
Acquaintance</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">Asking
for honest feedback will cover first-impressions and responses. Your 3-member
team will prepare you for the equally-honest feedback of people you have not
yet met.</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Once
you have identified your team, you are ready to ask them for their input.</span></b><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">You
might be surprised by how many people are willing to help you. Help them help
you by streamlining your questionnaire. A good goal is keeping this activity
within 5-questions and 5-minutes. Wouldn’t you be happy to help someone in the
same amount of time as it takes to watch a funny Facebook video?</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Now,
create a 5-minute, 5-point questionnaire to help identify your strengths and
weaknesses.</span></b><span style="font-family: "times new roman"; font-size: 16.0pt;">
Tailor your questions to fit your experiment. If you are developing a website,
use questions to find out about the impressions of your website. If you are
launching a campaign, you can use questions to ask about preferred brands.
Possible questions include:</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">“What are
your overall impressions of this <i>website</i>?”</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">“How likely
are you to share this <i>product</i> with a friend?”</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">·</span><span style="font-family: "times new roman"; font-size: 9.0pt;">
</span><span style="font-family: "times new roman"; font-size: 16.0pt;">“What would
make <i>this</i> better?”</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">*
Substitute your area for the italicized word, or try some new questions!</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">Five
questions are plenty for this initial research questionnaire. This will help us
evaluate our strengths and weaknesses. When we know what we need to improve, we
can develop a plan to get to our goals!</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Ensure
your team knows that you are looking to identify your strongest and weakest
points of your online presence.</span></b><span style="font-family: "times new roman"; font-size: 16.0pt;"> To do this, let some of the questions be
free-response. Free-response questions leave room for new perspectives. After
all, we don’t know what we don’t know!</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<b><span style="font-family: "times new roman"; font-size: 16.0pt;">Finally,
let your team know that leaving all positive feedback will not help you improve</span></b><span style="font-family: "times new roman"; font-size: 16.0pt;">. It is important to be
constructive and honest in this questionnaire. This is the perfect opportunity
to listen.</span><span style="font-size: 16.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: "times new roman"; font-size: 16.0pt;">Constructive criticism through a 5-item,
5-minute questionnaire is one step you can make toward achieving your goals,
today!</span><!--EndFragment-->
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NatalieAscendhttp://www.blogger.com/profile/14576275432561450940noreply@blogger.com0Merritt Island, FL, USA28.3180688 -80.66598420000002527.8705838 -81.31143120000003 28.7655538 -80.020537200000021tag:blogger.com,1999:blog-8459764987672406657.post-80340671716692583172016-06-28T14:08:00.001-07:002016-06-28T14:08:24.951-07:00[4 tips] to market your biz for July 4th<div class="separator" style="clear: both; text-align: center;">
<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDC0-W6Wff3mbLJzURZuFtBLbw3qcsZTEF8VRSqvyL6hE_vv5K2Q1nxO3Mk-aQbBr8QyUhla8c6FGkXnEF0f0PgHZqvGfzZK4tdbB7QfAwtQs6iDKzDfUe02Yftpd-FmKihZUN_7u6Xs/s1600/4-tips-to-market-your-biz-for-july-4th.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="331" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDC0-W6Wff3mbLJzURZuFtBLbw3qcsZTEF8VRSqvyL6hE_vv5K2Q1nxO3Mk-aQbBr8QyUhla8c6FGkXnEF0f0PgHZqvGfzZK4tdbB7QfAwtQs6iDKzDfUe02Yftpd-FmKihZUN_7u6Xs/s400/4-tips-to-market-your-biz-for-july-4th.jpg" width="400" /></a></b></div>
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If you're like most of us, July 4th has crept up on you. Here are some ways to take advantage of business marketing before, during, and after the holiday:<br />
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<b>1. THROW A PARTY/BAR-B-QUE</b><br />
Everyone loves a good summer BBQ. If you have the room, host a party at your place of business. Cater or provide grills, hamburgers, and hot dogs for your guests. Don't forget to advertise on your website as well as social networks!<br />
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<b>2. PARTNER WITH ANOTHER COMPANY </b><br />
Not enough room at your office? Partner with another company close by and share their space. You can help each other by <b>cross-marketing</b>!<br />
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<b>3. JOIN A PARADE, FAIR OR FESTIVAL</b><br />
Set up a booth, create a float, or just hand out small gifts to passersby. With the warmer weather, custom-labeled bottled water is always a good handout to have. Just make sure to check with event organizers first before handing out your own items!<br />
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<b>4. GIVEAWAY SOMETHING FUN</b><br />
Even if you don't plan on hosting a large party, a fun giveaway is always a neat way to get people involved. Start a contest at your office, or have people "check-in" (Facebook, Google Maps, Yelp, for example) to enter. Host the drawing right before or right after the holiday - people will be thrilled!<br />
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While the gift doesn't have to be related to your business, it's always best to keep customers coming back. If you're a spa, for example, why not giveaway essential oils? Or a 20 minute hand massage? Or in keeping with the theme, giveaway sparklers or a small fireworks kit.<br />
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<b>Whatever you decide to do, make sure you advertise! </b><br />
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<i>To your business success!</i><br />
<i>Emily Sochocki</i><br />
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqHj7_7tfqu5d18q_29Zvoh9ximNMtfX4JxLku_iZ0lxDF1OAsnkfPlDoB89Tq-H_GQxxXGEFUV1b8OvyCQrX5CwdsV8pjLnumhvP9C4JISrtcJeqlo1pcF2JojVAbnFVmXQwR5sK9MRk/s1600/emily-signature.png" />
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Ascendants - Targeted Digital Marketing<br />
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If you're a local medical office, this post is for you.<br />
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<b>Everyone needs medical care. </b>That's a fact.<br />
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Being a local medical office is a tough business, however, because the competition <strike>can be</strike> <i><b>is</b></i> fierce. <b>How do your clients know that you're the best option out there?</b><br />
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Some people ask their friends for references. For those with insurance, they might go through their provider network. Or they might do a Google search.<br />
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<b>Ultimately, they'll end up on your website.</b> And if your website doesn't impress in <i>10-20 seconds</i>, then you're losing customers. In fact, if your website isn't mobile-optimized, you're <i>frustrating and annoying</i> close to half of your clients (Google, 2015).<br />
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If you are a local medical office and are desperately in need of a web design update to 2016+ standards, contact our agency today for a free consultation. <b><span style="color: #22b573;">And if you mention this post through the end of June, you'll receive 10% off your new design services <i>(that's a possible savings of $500)</i>.</span> </b>We'll also take a look at your current <i>Digital Presence </i>and determine what's working and what's not.<br />
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So why wait?<br />
<br />
<i>To your business success!</i><br />
<i>Emily Sochocki</i><br />
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqHj7_7tfqu5d18q_29Zvoh9ximNMtfX4JxLku_iZ0lxDF1OAsnkfPlDoB89Tq-H_GQxxXGEFUV1b8OvyCQrX5CwdsV8pjLnumhvP9C4JISrtcJeqlo1pcF2JojVAbnFVmXQwR5sK9MRk/s1600/emily-signature.png" />
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<b><span style="color: #22b573; font-size: 10pt;"><i>(we hate spam too, and will not share your information with others)</i></span></b>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-43735762755185975722016-05-31T11:53:00.002-07:002016-05-31T12:03:11.658-07:005 FREE things you can do RIGHT NOW to increase Business Exposure<div class="separator" style="clear: both; text-align: center;">
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As business owners, you're probably already aware of the paid digital advertising options that are available to you, such as Google Adwords and Facebook Advertising. And yes, you should be focusing a portion of your budget on these paid options, because your competitors most definitely are.<br />
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But what about FREE marketing solutions? <b>Things you can do RIGHT NOW?</b><br />
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<span style="color: #22b573;"><b><i>No time to read? No worries!</i></b></span><br />
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<b>Free or "organic" marketing options should not be overlooked.</b> With the rise of social media and video marketing, businesses are finding that the number of outlets for advertising are growing exponentially. There are many compelling options now to get your message in front of your potential customers, without forking over a boatload of cash. <br />
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<b><u>Here's a compiled list of 5 things you can do RIGHT NOW to increase your business exposure for FREE:</u></b></h3>
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<b>1. WRITE BLOG POSTS</b><br />
Content is king on the web. <b>Writing easy-to-read, valuable and concise blog posts is just about the easiest thing you can do</b> to increase business exposure. Blogger.com and Wordpress.com are two free blogging platforms to get you started.<br />
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Don't clutter the web with content your customers won't care about, however. Make sure you're writing articles that can help your customers, or at least make it something they'll be interested in. It doesn't have to be directly about your business either, it can simply be related.<br />
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<b>2. CREATE VIDEOS</b><br />
<b>Videos, whether live or recorded, are becoming increasingly popular in social circles.</b> Facebook even recently added a "Live Broadcast" option, where you can videotape yourself live and allow viewers to view and comment.<br />
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While you may not be ready for the live camera just yet, there are other video options you can partake in. <b>Ask past clients to go on camera and get a video testimonial. Videotape yourself talking about your business. How about a walking tour of your office?</b> These types of interactions resonate strongly with potential customers, who can get a feel for your business before they take a step inside.<br />
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And you don't need a fancy camera these days to film in quality: purchase an inexpensive digital camera or, if you have no other option, use your smartphone for videotaping.<br />
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<span style="font-weight: bold; text-transform: uppercase;">3) join local Facebook groups</span><br />
<b>Facebook Groups can act as a Digital Chamber of Commerce, if used correctly.</b> Search on Facebook for groups in your area of service. Try typing in keywords such as your city, county, region, business interest (ex: mommy group if you're offering baby-related services), etc.<br />
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Whether you join a job-posting group or a community group, the exposure you can get with these cannot be understated. Every group is moderated differently so be sure to read the rules before posting. Some will let you post once a week, while others let you post as often as you like.<br />
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<b>And don't just post blindly!</b> Make your posts interesting and helpful. Posting about an exclusive offer is a good way to create interest. Additionally, commenting on other posts with helpful tips can be a huge brand booster, as it will not only increase goodwill with the poster but also increase your business exposure.<br />
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<span style="font-weight: bold; text-transform: uppercase;">4) create a facebook event and invite PEOPLE TO "LIKE" YOUR PAGE</span><br />
Positive reviews and feedback about your business is extremely important. But it's difficult to get people to "like" your page on Facebook or leave a review, even if they REALLY like it! A good way to garner likes and reviews is to turn your attention to people you already know and who know your business.<br />
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You can invite people you are already friends with to "like" your page by going to your page and selecting "Invite Friends". But to target even more people, you can create an Event on Facebook as invite your friends to this event to "like" your page. Encourage them to invite friends of friends, people who are familiar with your business or service area. Be sure to invite past and present customers as well. If they don't like it, this could be a good opportunity to get valuable feedback.<br />
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Offering some kind of incentive with their positive "likes" and reviews is a good way to get more response as well. A couple of ideas are to offer a chance to win movie tickets, or a free giveaway for one of your services to one lucky selected person.<br />
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<span style="font-weight: bold; text-transform: uppercase;">5) Add a "google my business" listing</span><br />
<i>Google My Business</i> might be something you're already familiar with, though it has changed its name and overall look numerous times. It was formerly called a <i>Google Maps </i>listing, and then it merged with <i>Google+</i>, and now they've settled on <i>Google My Business</i>. <br />
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<i>Google My Business</i> contains your map listing, reviews, photos, videos, and is connected to your <i>Google+</i> account. Having an updated listing with GMB is extremely important, as it is rooted in your organic and paid search results as well. Visit <a href="http://business.google.com/" target="_blank">http://business.google.com</a> to sign up and make sure your business information is up-to-date, including any links to your website, social media, blogs, and videos.<br />
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<b><span style="font-size: x-small;">Source: Ascendants - Targeted Digital Marketing. <i>Ascendants provides customer acquisition solutions through targeted digital marketing for all types of businesses — from entrepreneurs to large corporations.</i> <a href="http://www.ascendants.net/" target="_blank">www.Ascendants.net </a></span></b><br />
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<span style="font-size: large;"><b>Let us know if you benefited from these "5 FREE things you can do RIGHT NOW to increase Business Exposure"!</b></span><br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-8412942744788378332013-12-26T14:09:00.001-08:002013-12-26T14:09:30.039-08:00Ascendants Upgrades and New Features from Microsoft<div style="-webkit-text-stroke-width: 0px; font-family: Cambria, Georgia, 'Times New Roman', serif; font-size: 24pt; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwfgjoTbskz5VO9YH_Gwdl_gtPf8zbcTBQ6_8HSJNjYNSCwUWFanWTEs6r9r8Lv9c_UAXgiHIjrN6flN29HwLSOfR5sXA6tQ95QmRc6kxauol2aBTfeC78_pL_t7QelJ8_rct5qGOnJmQ/s1600/winazure_rgb_cyan_d.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwfgjoTbskz5VO9YH_Gwdl_gtPf8zbcTBQ6_8HSJNjYNSCwUWFanWTEs6r9r8Lv9c_UAXgiHIjrN6flN29HwLSOfR5sXA6tQ95QmRc6kxauol2aBTfeC78_pL_t7QelJ8_rct5qGOnJmQ/s1600/winazure_rgb_cyan_d.png" /></a><b>Exciting New Upgrades</b></div>
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<b>Windows Azure </b></div>
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Through our partnership with Microsoft, we recently upgraded our servers to the Windows Azure platform, which means:</div>
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<li>Faster loading times</li>
<li>More storage</li>
<li>Better service for our clients</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQ4qABWC44kVHVS0oIBHOVlKMuZmSHUuV51X080cRSeVc9uhRJHw4b5XURNwjF72pjqSsvTLQKDCjt1SBnxInWFVODUhJaZrCOym1rhtkgm8p7H-ZRKoJmJVWu5fiTmZTbqpkUJ30oC8/s1600/exchange-logo.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQ4qABWC44kVHVS0oIBHOVlKMuZmSHUuV51X080cRSeVc9uhRJHw4b5XURNwjF72pjqSsvTLQKDCjt1SBnxInWFVODUhJaZrCOym1rhtkgm8p7H-ZRKoJmJVWu5fiTmZTbqpkUJ30oC8/s1600/exchange-logo.PNG" /></a><b>Email: Microsoft Exchange Online</b></div>
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<b>Work smarter, anywhere</b></div>
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Increase user productivity and keep your organization safe, while maintaining the control you need. Microsoft Exchange is now available to all Ascendants TrueMatch customers with managed websites.</div>
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If you'd like to move your corporate email to this platform, please contact us: 877-377-6478. </div>
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<b>Microsoft Office 365 For Your Business</b></div>
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Ascendants now offers Office 365 for your desktop and cloud computing at a greatly reduced rate. Contact us for details.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-41689611732757303642013-12-04T22:22:00.001-08:002013-12-04T22:22:05.235-08:00December's Hot Marketing Tip: Coupons, deals and discounts<div style="-webkit-text-stroke-width: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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<b><span style="color: #cc0000; font-size: 14pt;">Coupons, deals, and discounts</span></b></div>
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<span style="font-size: small;"><b>Take advantage of December's high web search volume.</b><span class="Apple-converted-space"> </span>There's no denying that December is the busiest shopping month. Everyone's looking for that perfect gift and to get it for the lowest price possible. That's why it's an ideal time to offer a special coupon, deal, or discount on your services and products.</span></div>
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<span style="font-size: small;"><b>Prime Examples & Ideas:</b></span></div>
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<li style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Offer a coupon or discount to only those that "like" your Facebook page.</b> Increase your likes AND lure in customers! Just remember to let those that don't already like your page know that they're missing out, and to hurry up and "like" you now.</span></li>
<li style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Offer a deal that's only available until the end of year.</b><span class="Apple-converted-space"> </span>This will instill a sense of urgency in your potential customers. Just make sure to give them plenty of time before the actual offer expires, so they can use it next year at their leisure.</span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,' Helvetica',' sans-serif';"><b>Anything is better than nothing.<span class="Apple-converted-space"> </span></b></span>Everyone likes to feel like they got a deal of some kind, so we urge you to try at least one method: Even $5 off $100 is more alluring to your customers than saving nothing<span style="color: #cc0000;"><span style="font-family: 'Arial Black','Avant Garde';">.</span></span></span></li>
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<span style="font-size: small;">Want more? <a href="http://visitor.r20.constantcontact.com/d.jsp?llr=xravfhnab&p=oi&m=1113711084087&sit=or9ugq7hb">Sign up for our monthly e-newsletter</a>! </span> </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-50077804617341599712013-10-31T12:49:00.003-07:002013-10-31T12:49:49.930-07:00Happy Halloween from Ascendants<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggcvKogXjdUkBiXNZrC2ntysb-WMT5pVZQQpte0nC77aYazCST7INFeQK1RCJfrj-MuYP5nFS87P745LaDA2Dc5_5goGU-A8hWN97XQyYB24BF_nOIjxaiZs9Gp_QRFRz1FzBQYcnme3E/s1600/bnnr_asc-halloween.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggcvKogXjdUkBiXNZrC2ntysb-WMT5pVZQQpte0nC77aYazCST7INFeQK1RCJfrj-MuYP5nFS87P745LaDA2Dc5_5goGU-A8hWN97XQyYB24BF_nOIjxaiZs9Gp_QRFRz1FzBQYcnme3E/s320/bnnr_asc-halloween.png" width="320" /></a>The Ascendants' Team would like to wish everyone a very <b>Happy Halloween</b>!<br />
<br />
Ascendants Internet Solutions <br />
www.Ascendants.net <br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-70045482735146313682013-07-04T14:00:00.000-07:002013-07-04T14:00:05.546-07:00Happy Fourth of July<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8G8aKqki-wXbZxJess_E2EeA597H7MKtFi4aijo5Rl3nHG8Q_F8FWkpKrIlJAbMLeMw_lN9VB9TDEqnoZiJumb0Ke1MXu0_cMijMcn51lUF7KyL4pKqwEuOH1CAAnHpJ5kkc81r1cmL0/s1600/july-4th-fireworks.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8G8aKqki-wXbZxJess_E2EeA597H7MKtFi4aijo5Rl3nHG8Q_F8FWkpKrIlJAbMLeMw_lN9VB9TDEqnoZiJumb0Ke1MXu0_cMijMcn51lUF7KyL4pKqwEuOH1CAAnHpJ5kkc81r1cmL0/s320/july-4th-fireworks.jpg" width="320" /></a>The Ascendants Team would like to wish you and your family a very Happy Fourth of July. Be safe this holiday!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-12074016618195918322012-12-24T09:00:00.000-08:002012-12-24T09:00:07.622-08:00Happy Holidays!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEHkPLYqPXyLS15RbTgjhFzbqkYCagR6hCqnt599h99CtGHZQ5iDLEeP3PrhKKmNrT3HtnuJsd6onhECooXLDwZLmnzbKfNxkkx3PFp9ROOAXbKQQHHKQ8Fzfdj4nruh2DV7v13NNNIxw/s1600/christmas-cat2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEHkPLYqPXyLS15RbTgjhFzbqkYCagR6hCqnt599h99CtGHZQ5iDLEeP3PrhKKmNrT3HtnuJsd6onhECooXLDwZLmnzbKfNxkkx3PFp9ROOAXbKQQHHKQ8Fzfdj4nruh2DV7v13NNNIxw/s1600/christmas-cat2.jpg" height="195" width="200" /></a></div>
Happy Holidays from the Ascendants' Team - we hope you have a wonderful and safe holiday!<br />
<br />
<a href="http://www.ascendants.net/">www.Ascendants.net</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-3064355025068728852012-11-22T11:15:00.000-08:002012-11-22T11:15:00.298-08:00Happy Thanksgiving<div class="separator" style="clear: both; text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjglj5ZqYeLI-QfJqjoZH63lRZWWBGJUFQgcDxzNbcUcJLCfyiFubX6U00Pr4A0NxMg7LZaESmueVhyu-FpLiXb1n-ODluoDNQfBw3ibzmWeQDY8Pdx3w1D70Qe4dIuFAdpOjYpwy1B2hc/s1600/Turkey.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjglj5ZqYeLI-QfJqjoZH63lRZWWBGJUFQgcDxzNbcUcJLCfyiFubX6U00Pr4A0NxMg7LZaESmueVhyu-FpLiXb1n-ODluoDNQfBw3ibzmWeQDY8Pdx3w1D70Qe4dIuFAdpOjYpwy1B2hc/s1600/Turkey.jpg" height="200" width="171" /></a></div>
We are so thankful for all of our wonderful clients. We wish you a very Happy Thanksgiving!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-40710317819195985342012-10-05T06:26:00.002-07:002012-10-05T06:26:32.489-07:00Facebook to charge users to ‘promote’ posts to friendsFacebook, despite its promise that it's "free and always will be", has started testing the idea to charge users to share posts with their friends. So, suppose you have something very important you want to share and you want to make sure your friends see it, you can pay a $7 fee to ensure that your post appears at the top of your friends' newsfeeds. Sound ridiculous? What do you think?<br />
<br />
Read more at <a href="http://www.foxnews.com/tech/2012/10/04/facebook-to-charge-users-to-promote-posts-to-friends/">http://www.foxnews.com/tech/2012/10/04/facebook-to-charge-users-to-promote-posts-to-friends/</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-86776078022365454822011-03-23T08:57:00.001-07:002011-08-23T11:19:58.724-07:00Get up to $150 in FREE PPC advertising this month!Your first $150 in advertising is free! Go to <a href="http://www.ascendants.net/">http://www.Ascendants.net</a> today and contact us!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-46493192711285130972011-03-06T12:21:00.000-08:002011-03-06T12:21:48.927-08:00Get up to $150 in FREE PPC advertising this month!Your first $150 in advertising is free! Go to <a href="http://www.ascendants.net/">http://www.ascendants.net</a> today and contact us!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-57771366042450459342011-01-25T08:54:00.000-08:002011-01-26T16:46:55.545-08:00Do-It-Yourself isn't always the best solution!Trying to do Google Ads on your own may not always be the best solution in order to save money; in fact, you can LOSE money if you're not fully knowledgeable about what you're doing. Let the SEO experts at Ascendants handle your Ads and don't WASTE money on Ads that aren't working! As a top Internet Marketing Firm we earn special discounts with Google - plus, we can save you the headache and the hassle!<br />
<br />
Check out some top mistakes companies can make when they try to do handle Google Ads by themselves: <a href="http://searchengineland.com/bad-google-ads-what-were-they-thinking-62235">http://searchengineland.com/bad-google-ads-what-were-they-thinking-62235</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-89880954000089247122010-10-13T09:18:00.000-07:002011-01-25T08:52:24.112-08:00PPC AdvertisingWith over 7 years experience in managing all types of Pay Per Click <br />
Advertising accounts, Ascendants knows how to deliver results. The <br />
options available for Pay Per Click advertising has changed <br />
continually over the past years and Ascendants kept current as trends <br />
changed and platforms merged. Today the leading account platforms for <br />
Pay Per Click advertising are hosted by Google, Yahoo, and Bing. We <br />
are Google, Yahoo, and Bing qualified. Our proprietary software and <br />
exceptional advertising methods are designed specifically for these <br />
platforms to deliver results unlike any other company. Plus, all of <br />
our consultants recieve extensive training in Pay Per Click marketing <br />
specific to these advertising platforms to remain current with the <br />
lastest opportunities.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8459764987672406657.post-7157022596467514762010-10-01T12:59:00.000-07:002010-10-01T12:59:49.350-07:00Ascendants<a href="http://www.ascendants.net/">http://www.ascendants.net/</a><br />
<br />
<h3 style="color: #3d4a78;"><span style="font-weight: bold;">Ascendants: </span><span style="font-style: italic;">a position of dominance or controlling influence: possession of power, superiority, or preeminence.</span> </h3><div id="MainContent"><!-- <a id="ctl00_AdRotator1" href="http://www.ascendants.net/seo.aspx" target="_self"><img src="/App_Themes/www_ascendants_net/Ads/SEO_banner_2_03.jpg" alt="@@CompanyName SEO" style="border-width:0px;" /></a> --><div class="ContentBlock" id="ctl00_ContentMain_ContentBlock"><h3>An Internet Marketing Campaign that Fits your Business</h3>Most SEO Companies and SEM Companies try to place its customers into a One-Size-Fits-All marketing campaign based on an exact copy of another customer’s campaign. While this saves the SEO company a great deal of money and may allow for time saving, it restricts your business to below par results. Ascendants combines learned lessons from success in the Internet Marketplace with the knowledge to leverage the marketable qualities that make your business special and to achieve the maximum success for you. We are committed to your success and focus on tuning your customer-facing messages with properly timed and well placed campaigns to maximize your marketing budget with the greatest Return on Investment.</div></div>Unknownnoreply@blogger.com0